Provenance offers a great solution for identifying manufacturers, suppliers, vendors and buyers.
Blockchain technology is used here to track products and materials.
Registered users will be able to increase brand credibility and establish a stable supply chain for business partners.
Every product affects people and the planet
Decades of globalization have disconnected us from the reality of production. Today, the facts about the social impact of products and their impact on the environment are hidden and contradictory, which means it’s hard for consumers to make good choices about what to buy.
At the same time, brands that are making real strides in their impact are not necessarily winning in the marketplace. Because there is no effective way to share clear and accessible evidence with buyers, their sustainability efforts remain centered in annual reports and static tables.
Turn positive social and environmental impact into brand value
Our goal is for every great product to one day come with Provenance: accessible and credible information about provenance, journey and impact. Why? Because our collective strength lies in our shared knowledge. By revealing the facts, we can empower customers to drive progress through their buying power. At the same time, we can create rewards for brands that have a positive impact on people and the planet.