Content on the Internet is measured by the number of viewers that get to a particular page, but we often overlook considerations of any positive impact that content has. Blockchain attempts to solve the problem by allowing content creators to target messages, define audiences in a convergent way and have full right and ownership of the content they create . Guild is one such application that runs in a Blockstack environment and allows users to create and share blogs. Since these blogs are not stored on the company’s servers, there are no rules to follow, no book to swear by, no censorship to cross the wings of imagination .
Another blockchain application, Synereo, allows digital creators to monetize digital real estate without burdening their blogs or websites with distracting ads or even crashing visitors’ computing resources. Based on Google AMP, Synereo rewards cryptocurrency site owners for creating content based on the number of visitors. This allows creators to incentivize visitors by rewarding them for sharing content .